comScore launches Online Media Planning Tool with Consumer Preferences and Attitudes.

comScore Networks launched comScore Plan Metrix, the next generation of its industry-leading media planning tool, previously known as AiM (Audience insight Measures). Plan Metrix offers improved usability and broader insight into consumer preferences. Importantly, Plan Metrix continues to provide users with unmatched data quality by combining passively observed Internet behavior measurement with comprehensive attitudinal, lifestyle, and product usage information from the same representative consumer panel.

“Combining passively observed online behavior with consumers’ lifestyle and buying preferences ensures the highest level of data integrity and accuracy, which is critical to making intelligent media buys,” said Lynn Bolger, executive vice president of comScore Media Metrix. “Other methodologies that capture online behavior through aided recall are unreliable for campaign planning.”

Plan Metrix offers deeper insight into the consumer, including: technology ownership and usage, expanded demographic profiles, lifestyle, attitudinal, product purchase and offline media consumption data. Examples of available information include:

· Food, beverage and restaurant preferences (including coffee shops and quick-serve restaurants)

· Health histories and attitudes

· Movie, music and video preferences

· Purchasing propensity for new technology, vehicles, etc.

· Retail/apparel preferences

· Sports and leisure preferences

· Traditional media consumption (TV, newspapers and magazines)

· Travel preferences and experiences

· Internet behavior