Batanga to acquire LatCom.

Batanga announced that it has agreed to acquire LatCom Communications from Davidson Media Group. LatCom Communications is a leading media and entertainment company dedicated to the New Generation Latino (NGL). The acquisition will combine one of the fastest growing U.S. Hispanic online destinations (www.batanga.com) and Batanga music magazine with LatCom’s NGL college, comedy and music event series and magazines targeting Latino college and high school students.

“As a key element of Batanga’s overall business strategy to expand and reinforce its products and services to the NGL, LatCom’s acquisition creates a unique entertainment platform across various mediums that provides consumers a community–both online and offline–with relevant passion-driven content and empowers advertisers with the crucial avenues to reach the burgeoning Latino market,” said Rafael Urbina, Batanga’s CEO. “We understand the diversity of the U.S. Hispanic consumer and their cultural lifestyle, and have ensured that all of our properties, from online destinations, to magazines and events, cater to those important Latino roots and heritage.”

New York-based LatCom’s event businesses that will now reside under the Batanga umbrella include its Latino University College Tour (the only Latino college tour in the U.S. visiting over 10 cities and 50 plus campuses every academic school year), the Más Risas Latino Comedy Series and other programs such as GMAC?s Stroll & Roll Latino College Tour, Volkswagen’s Rhyme, Rhythm & Risas Tour and Jack Daniels’ Studio No. 7.