Apple & Telemundo debut programming on iTunes.
October 7, 2006
Apple, Telemundo, and mun2 today announced that popular Spanish-language television programming from Telemundo and bilingual programs from its Latino youth network, mun2 are now available for purchase and download on the iTunes Store (www.itunes.com). The new content features popular Telemundo programming such as, “Pasión de Gavilanes,” “El Cuerpo del Deseo,” and “Decisiones,” as well as mun2′ reality content such as “Day In Day Out with Juanes,” and “mun2: The Immigration Special.” The shows are now available for purchase and download for just $1.99 each. More Telemundo content will be available on iTunes in the coming months.
“We’re thrilled to be iTunes’ first Hispanic TV property,” said Don Browne, President, Telemundo. “Partnerships like these are all about our viewers and following their needs. We can offer our original content to our audience through innovative and hugely popular platforms such as iTunes, which is why we are pioneers in the Spanish-language television and digital media industries.”
“We’re delighted to work with Telemundo and mun2 to offer outstanding Latin programming on the iTunes Store,” said Eddy Cue, Apple’s vice president of iTunes. “iTunes is the world’s most popular video download store selling over one million videos a week, and now offers over 250 TV shows from over 40 networks.”
Two of Telemundo’s most popular novelas to-date, “Pasión de Gavilanes” and “El Cuerpo del Deseo” are stories about love, revenge and all the passion that comes in between, featuring stellar casts that include telenovela heartthrob, Mario Cimarro, among others. A hit since its premiere in May 2005, “Decisiones” is a nightly series featuring stories based on people’s life experiences and the decisions they make to pull through them. mun2′ “Day In Day Out with Juanes” features exclusive and behind-the-scenes footage of the Colombian rock superstar as mun2 cameras follow him throughout his native city of Medellin, Colombia, while “mun2: The Immigration Special” introduces viewers to the life of an undocumented high school student from El Salvador who lobbies to legislators to help secure a future for himself and others like him.