Northwestern University team wins Dell-Microsoft National Marketing Competition.
October 3, 2006
A team of business students from Kellogg School of Management, Northwestern University took top honors at the fifth annual Dell-Microsoft Marketing Case Competition, a commitment to diversity, education and professional development of Hispanic talent.
Executives from Dell and co-sponsor Microsoft served as judges for the day-long competition, held in conjunction with the National Society of Hispanic MBAs (NSHMBA) 17th Annual Conference and Career Expo. The contest has become a much-anticipated feature of the annual event, which attracted about 7,000 Hispanic MBA students and professionals and more than 350 of the Fortune 500 companies.
The Northwestern University team was one of six that developed and presented a marketing strategy for the launch of Microsoft Windows Vista operating system. Other final-round schools included Babson College, Howard University, Indiana University, University of Texas at Austin and University of Texas at Dallas.
Each team was asked to develop a market strategy for the software launch by focusing on one of four key customer usage models: productivity; digital music; digital photography and casual gaming. Prizes for each winning team member included a 23-inch Dell TV and a Microsoft Xbox 360.
