Marketing y Medios folds ……..

VNU has announced that it will no longer publish their dedicated US Hispanic industry trade journal Marketing y Medios. They have decided to publish a monthly selection in select copies of Adweek, Brandweek and Mediaweek.

Editor Laura Martinez will leave the publication after the November/December issue is put forth.

Marketing y Medios did not enjoy the traction with either readers and advertisers, thus suffering from severe sales under-performance and cost containment issues.

“We at HispanicAd.com are sorry to hear about VNU’s decision to cut back drastically in their involvement in servicing the US Hispanic advertising, marketing, media and sales professionals”, stated Gene Bryan – CEO of HispanicAd.com, “we continue to believe in the viability of covering our industry daily and that there is enough critical mass and revenues to support efforts from Ad Age, Hispanic Market Weekly and ourselves.”