GLR Networks’ Newscast service ‘Minuto 60’ expands.

After its vast success with Spanish Radio Stations, and as a result of the increasing demand for news content among Hispanic listeners, GLR Networks announced that its newscast service, Minuto 60, extends its length to 5 minutes duration, every hour, on the hour.

Minuto 60 brings listeners the latest Mexico, US, and World news. It is the perfect choice for Talk and even Music formats, both in AM and FM. Minuto 60 is distributed live via satellite, and is also available for download right before the top of the hour on the Web.

It is the fastest growing news service in US Spanish radio, already reaching 57.1% of the market. Its quick and energetic style, paired with the valuable access and support of GLR’s vast network of journalist and correspondents in 22 countries has contributed to the big acceptance of Minuto 60 among US Hispanics.

12 more stations have been added to the line-up in the last two months and Minuto 60 is now aired in 56 radio stations within the top US Hispanic Markets, such as Miami (WSUA), Los Angeles (XETRA), Dallas (KTNO), McAllen (KIRT), Phoenix (KIDR), Orlando (KLAA), and Sacramento-Stockton-Modesto (KCFA-KBYM-KSKD).

Some of the new stations are: Atlanta (WFTD), Salt Lake City (KBJA), Yakima (KLES-KMNA), Amarillo (KQFX), Reno (KQLO), Clovis (KGRW), Jacksonville (WSRP), Lillington (WLLN), Kinston (WLNR) and Vineland (WMIZ).

Alejandro Nieto, VP of Programming – GLR Networks stated: “Our team of professionals and our resources around the world make this news service the best option for Hispanic Radio Stations. We bring listeners the latest news, focusing on interests of the daily life of Hispanics in the US.”

In a study by research company Broadcast Architecture, Hispanic radio listeners with an interest in News and Talk Radio were very adamant in their desire to have more news on the radio to complement Talk programming. The research conducted in Southern California in the first quarter of 2006 indicated a potential shift, taking audiences away from television and toward radio by supplying them with relevant news in a timely manner. The highlights from the Broadcast Architecture research that interviewed Hispanic radio listeners, 25-54 year old, likely to tune-in to News and Talk, stated their interest as follows:

*News reports 24 hours a day

*News once or twice per hour

*News when they want it

*National and international news as a first priority

*85% of target listeners like a news and talk mix rather than one or the other by themselves