del Rivero Messianu DDB goes behind the scenes.

del Rivero Messianu DDB, was chosen to build the brand image for Movietraxx, a new Latin American cable channel, that focuses on what is behind movie making through behind the scenes interviews and making of’s.

del Rivero Messianu DDB is developing the channel’s image by launching a brand campaign based on the concept the other side of movies. TV and Print executions have been created as well as posters and merchandise.

“From the early stages of development it was a pleasure to work with dRM DDB. They read our intentions incredibly well. The agency’s intuition added a lot of substance to our initial ideas. The campaign shaped up the way we believe good advertising should be, so much so, that today we find ourselves adjusting our newest programs to fit the identity that was solidified by dRM DDB. They helped us to figure out a clearer idea of who we are and who we want to be. We look forward to continue to work with them as the channel matures and evolves. Working together was not only critical, but also fun and inspiring” said Gustavo Tonelli, Vicepresident for Movietraxx channel.

“It’s great to help launch a new channel from scratch while helping to shape a new brand and especially to market a channel we would love to watch” said Luis Miguel Messianu, Chief Creative Officer for del Rivero Messianu DDB.

Creative work will be handled by Christian Reslen as Creative Director, Santiago Mussfeldt as Art Director and Ruben Salavert, copywriter, under the supervision of VP Creative Director Jose Luis Villa.

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