Heidrick & Struggles launches Hispanic Marketing Practice.

Heidrick & Struggles International, Inc. announced the formation of its Hispanic Marketing Practice. The newly-formalized Practice specializes in helping U.S. companies capture share of the U.S. Hispanic market, whose purchasing power is expected to reach more than $1 trillion by 2010.

“For years, we’ve helped some of the world’s largest companies build marketing teams focused on reaching the U.S. Hispanic consumer,” said Jane M. Stevenson, Managing Partner, Global Chief Marketing Officer (CMO) Practice. “It was the logical next step to formalize our services by creating a dedicated Hispanic Marketing Practice team that knows the skills
and competencies companies need to reach the Hispanic consumer and has access to top marketers with a proven ability to drive growth in the Hispanic marketplace,” she added.

“Companies like Wal-mart and others are now realizing that reaching the U.S. Hispanic consumer takes a highly sophisticated marketer who understands the nuances associated with this market segmentation,” said Carla V. Palazio, Partner and head of the Hispanic Marketing Practice. “How a company markets to a Mexican-American consumer in Chicago is very different than reaching a Puerto Rican consumer in Miami.”