Mercury Mambo creates promotions for U.S. Cellular.

U.S. Cellular and Mercury Mambo created a unique experience for current and prospective customers at summer festivals in Chicago and Sunnyside, Washington. U.S. Cellular approached Mercury Mambo to develop an experience for festival goers that would really generate fun and excitement. Additionally, the experience needed to be portable, highlight U.S. Cellular product features and drive home the U.S. Cellular brand message.

“We wanted a fun, interactive experience for customers that would reward players and could be transported from city to city generating a buzz for U.S. Cellular,” said Santiago Torres, Hispanic segment marketing manager at U.S. Cellular. ““Mercury Mambo developed the U.S. Cellular Text Mania game which has really drawn people into our booth to play and learn more about how U.S. Cellular connects with our customers and communities.”

Mercury Mambo created the game elements and the 8 by 3.5 foot cell phones. Developed on the premise of the popular dance video game machines, each cell phone at the booth had a “dance pad” with alpha-numeric phone keys capable of generating simulated SMS text messages on 42” phone screen monitor. Event goers entered a text message (word or phrase) by “dancing” on phone keys to win U.S. Cellular premiums and goodies. And, the kiosk phones disassembled at the midpoint for easy packing and travel.

“U.S. Cellular is a great client who really allows us to stretch the boundaries of creativity that ultimately helps us produce a fun, relevant and executable event,” said Becky Arreaga, president, Mercury Mambo.