Movida sponsors NASCAR’s only minority-owned team.

The Cisneros Group of Companies announced that Movida is sponsoring the FitzBradshaw NASCAR team. Racing NASCAR Busch Series team, Fitz Contreras Racing NASCAR Busch East Series team, and FitzContreras Racing NASCAR Mexico Team.

Movida is sponsoring the only nationally certified, minority-owned team/company in NASCAR’s top three elite series. The team includes drivers Carlos Contreras and Ruben Pardo. Pardo currently leads the Sunoco “Rookie of the Year” contest in the NASCAR Busch East Series, co-owned by Armando Fitz and Carlos Contreras.

Movida Chairman and Chief Executive Enrique Garcia said: “We are proud to be able to join with Family Dollar and other sponsors of the Movida FitzBradshaw NASCAR team. Like NASCAR, Movida is popular and fast-growing among U.S.-Hispanics, the fastest-growing consumer sector in the U.S. We look forward to a long and successful relationship with our new teammates,” Mr. Garcia said.