ABC Entertainment expands relationship with Reyes Entertainment.
September 9, 2006
ABC Entertainment has expanded the responsibilities of Reyes Entertainment as its Hispanic media relations agency. Besides “George Lopez,” Reyes Entertainment is now responsible for Hispanic media relations for ABC’s primetime programs, which are simulcast in Spanish: “Ugly Betty,” “Dancing with the Stars,” “Desperate Housewives,” “Lost,” “Grey’s Anatomy,” and “George Lopez.”
“ABC is the network with the most diversity in their programming, which reflects the multi-ethnic make up of today’s American society,” says Gabriel Reyes, President of Reyes Entertainment. “Reyes Entertainment is delighted to continue our work to add more Hispanic viewers to ABC’s programming.”
Reyes, Brenda Salas, vice-president and the Reyes Entertainment team have handled Hispanic media relations for ABC’s “George Lopez” for the past four years. In 2004, Reyes was awarded a Prism Award of Excellence for public relations on behalf of “George Lopez.”
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