Pedroso joins Machado/Garcia-Serra Communications.

Manuel E. Machado, CEO/Co-Chairman of Machado/Garcia-Serra Communications (MGS), announced that Roberto Pedroso has joined the agency as Vice President/Creative Director. Mr. Pedroso will manage conception and development of advertising campaigns for regional and national clients, including Florida Power & Light Company (FPL) and Tracfone Wireless.

A veteran creative executive in the field of advertising, Mr. Pedroso brings 20 years of experience to MGS, having held senior positions in many well-known firms including: J. Walter Thompson, Ogilvy & Mather, McCann Erikson, Saatchi & Saatchi, Leo Burnett, Uniworld Advertising Group, and Castor Advertising. His creative talents have earned him industry accolades, for clients such as Coca-Cola, Gillette, and Nabisco.

Most recently, Mr. Pedroso was the Executive Creative Director for Revolucion Advertising in New York, where he led strategic creative development for Chivas Regal, Miller Beer, and Citibank; and played an intricate role in the Proctor & Gamble Global Initiatives.

“We’re very pleased to bring someone of Roberto Pedroso’s caliber and experience to MGS. He will be a valuable contributor as we continue to deliver effective, turn-key campaigns for our client partners. He will be a significant asset to our creative division under the direction of our Executive Creative Director, Carlos Chacin,” stated Mr. Machado.