La Opinión’s Account Executive – Scott Adams named Target’s Sales Representative of the Year.

Scott Adams, Sr. National Account Executive at La Opinión, an ImpreMedia company, received Target’s 2006 Sales Rep of the Year Award during the Newspaper Association of America’s Retail Advertising Forum in Minneapolis on September 11th.

Every year, Target media buyers vote for the best sales representative in national print media based on excellent quality of service. This year, the award recognized Adams’ dedicated service to Target, who has been his client since 2001.

“It is obvious to me that Target is this rep’s number one priority,” said Bridget Sullivan, Western Region Media Buyer at Target, praising Adams for his outstanding service. “He has a long-standing relationship with Target and has stepped up to the plate over the years. He knows our business inside out and understands our campaigns and plans. And he comes to us with ideas that fit our Target brand and image.”

The criteria for this award included “excellence”, “dedication” and “consistent service in the ever changing retail world” that is “above and beyond,” per Sullivan’s words during the award ceremony.

Adams has been Sr. National Account Executive at La Opinión, the leading Spanish-language daily newspaper in the United States, since January 2006 and has become an expert in the retail industry over the years. His prior work experience includes account management at the Los Angeles Newspaper Group, the Ventura County Star and the LA Times.

“Our sales team’s priority is customer service.” Said Carol Mintz, La Opinión’s Vice President of Advertising. “We want our clients to get the best experience and to see us as a partner in this competitive environment.”

Target has been advertising consistently with La Opinión through retail inserts’ weekly programs in La Opinión Contigo and community relations’ ROP campaigns in the daily newspaper.

“I am really honored that Target recognized my work with this award.” Said Adams. “We have a very unique partnership with Target. We work together to benefit both companies and I look forward to developing more successful campaigns with their media buying team.”