The Vidal Partnership scores at IAB ‘MIXX Award’.

The Interactive Advertising Bureau (IAB) culminated the MIXX Conference and Expo with the Interactive industry’s annual MIXX Awards. The MIXX Awards celebrates the teams and talent that push Interactive to unprecedented levels, across the full spectrum of Interactive platforms including the newly added broadband video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral and others (www.mixx-awards.com/gallery). Comedian Richard Jeni once again emceed the multimedia extravaganza, which was attended by senior executives from leading agencies, advertisers and publishers.

”The MIXX Award winners represent excellence in the Interactive advertising industry and stand as true examples of how to create successful Interactive campaigns,” said Sheryl Draizen, SVP and General Manager, Interactive Advertising Bureau. “The competition between leading brand marketers and agencies was formidable and is a clear indication of how far we have come as an industry.”

“RPA and Honda are thrilled that our interactive campaign for the Honda Element earned Best in Show at the MIXX Awards,” said Meridee Alter, SVP, media director at RPA. “It’s especially rewarding to be recognized for a creatively compelling and effective campaign that exemplifies Honda’s ongoing dedication to innovation in online media.”

MIXX Award Winners:

Best in Show

RPA for Honda Element, “A Different Animal”

Brand Awareness/Positioning

GOLD: Digitas for American Express, “Tribeca Film Festival”
SILVER: frog design for General Electric, “Picture a Healthy World”
BRONZE: MediaVest for The Coca-Cola Company/Evian, “Evian Detox”

Product Launch

GOLD: McKinney for Oasys Mobile Inc., “Pherotones”
SILVER: Mira Design Studio for Holiday Inn Express Hotels,
“Showerhead Campaign”
BRONZE: Modem Media for Delta Airlines, “Delta Q3/Q4 – delta.com”

Direct Response

GOLD: Digitas for Pontiac Motor Division, “Pontiac Solstice
Early-Order Program”
SILVER: Modem Media for Delta Airlines, “Delta Direct Response”
BRONZE: Media Contacts for Vonage, “Vonage Acquisition Campaign”

Business-to-Business

GOLD: GJP Advertising for Covad, “The Ringing”
SILVER: OgilvyOne Worldwide for IBM, “Clementine Banner”

Public Service/Not-for-Profit

GOLD: Unicast by Viewpoint for ONE.ORG, “The ONE.ORG Public
Awareness Campaign”
SILVER: OgilvyOne Worldwide SF for Environmental Defense, “Global
Warming”
BRONZE: These Days for Nokia, “Helping Hands”

Search Marketing

GOLD: Fathom Online for Covad, “Covad Search Marketing”
SILVER: GM Planworks for Pontiac Motor Division, “Google Pontiac”
BRONZE: RPA for Honda Element, “A Different Animal”

Mobile Platform

GOLD: Starcom USA for Kellog’s Special K, “Special K Wireless”
SILVER: These Days for Nokia, “STOP the Ring Tones here are the
VIDEO Tones”
BRONZE: OMD Digital for J&J Neutrogena, “Smooches”

Interactive Television

SPECIAL MENTION: DiGuilio Advertising for The Jackson Auto Group,
“Jackson Auto Channel (Oceanic Digital Channel 913)”

Super-Rich Media

GOLD: Deep Focus for HBO, “Sopranos: Crime.Organized.”
SILVER: Moxie Interactive for Verizon Wireless, “V CAST Music”
BRONZE: Arnold Worldwide and IQ Interactive for Royal Caribbean
International, “Freedom of the Seas”

Viral Word of Mouth, Peer to Peer Marketing

GOLD: McKinney for Oasys Mobile, Inc., “Pherotones”
SILVER: TEQUILA for Sony Computer Entertainment of America (Play
Station) “Shadows of the Colossus – Giantology”
BRONZE: Publicis Mojo for Nike, “Stuff History – Nike Socceroos
Sponsorship Campaign”

Online Integration

GOLD: RPA for Honda Element, “A Different Animal”
SILVER: Moxie Interactive for Verizon Wireless, “V CAST Music”

Broadband Video

GOLD: Brand New World for McNeil Nutritionals/Splenda, “SPLENDA
Journey”
SILVER: MRM Worldwide for Microsoft, “Microsoft Office Live
Streaming Video Campaign”

In-Game Advertising

GOLD: GM Planworks and Play for Cadillac V-Series, “Cadillac
V-Series Collection for Xbox 360”
SILVER: GM Planworks and Play for General Motors/Pontiac, “Pontiac
Virtual NCAA Final 4”
BRONZE: Optimedia for T-Mobile, “NBA Ballers: Phenom Integration”

Hispanic Interactive Advertising

GOLD: The Vidal Partnership for Wendy’s, “Unidos Contra la Comida
Mediocre” (United Against Mediocre Food)
SILVER: The Vidal Partnership for The Home Depot, “Tu Casa Es Tu
Cancha” (Your Home is your Playing Field)

International Award

GOLD: Armchair Media for TheCoca-Cola Company, “M5” USA
SILVER: emitch for Virgin Blue, “Virgin Blue- Retail” Australia
BRONZE: Tribal DDB Tel Aviv for Audi, “Audi – Special sales – day
campaign”
MIXX Achievement Awards:

Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.