Enlace Communications scores Goal for Univision @ NAMIC 2006 Excellence in Multicultural Marketing A

Enlace Communications, Inc. created the first place winning entry at the National Association of Multi-ethnicity in Communications’ (NAMIC) 2006 Excellence in Multicultural Marketing Awards (EMMA’s). The campaign, “You are the Champion”, was created around the broadcast of the World Cup for the Univision Television Network.

Enlace Communications, Inc. worked closely with Univision’s affiliate marketing group to develop a highly effective direct mail and direct-to-home program. The work consisted of self-mailers, door hangers, posters and other materials that urged consumers to order cable’s Spanish-language tier. The direct mail campaign was used by nine systems and leveraged World Cup coverage on the Univision, TeleFutura and Galavisión networks.

The program was highly successful and contributed to increases in connects. One such example was Charter Cable. In Charter’s Western region, 125K pieces were mailed, resulting in nearly 4K connects and a healthy 3.25% response rate.