MTV Tr3´s @ Wal-Mart Stores.

Viacom’s MTV Tr3´s and Wal-Mart Stores, Inc. have announced an exclusive, unprecedented and strategic marketing partnership designed to deepen their connection with U.S. Latino youth by jointly promoting the music and artists that are relevant to this powerful consumer group. MTV Tr3´s will work jointly with Wal-Mart, the largest music retailer in the US, to put Latin music center stage across multiple Wal-Mart platforms including in-store signage, video and radio programming, online banners, and consumer promotions along with exclusively packaged MTV Tr3´s music and video programming such as:

“Many Beats Un Solo Pulso”, an exclusive MTV Tr3´s branded section in Wal-Mart music departments across the country
MTV Tr3´s branded entertainment, including CDs and DVDs

“Music is an important growth category for Wal-Mart. We believe that MTV’s brand strength will help us reach Latino youth so partnering with MTV Tr3´s to promote Latin music makes perfect sense,” said David Porter, Vice President for Merchandise, Wal-Mart Stores, Inc. “The combination of Wal-Mart’s presence across America coupled with MTV Tr3´s’ unique understanding of Latino youth passion points allows us to not only better serve our Latino consumers, but also opens a window to Latin music for all Wal-Mart customers.”

“This partnership with Wal-Mart is another important step we are taking to build a solid and widely-distributed US-Latino pop music and culture destination and reaching our audience wherever they are. We’re thrilled Wal-Mart recognizes the growing influence of Latino youth and sees MTV Tr3´s as the premiere music authority for the U.S. Latino market,” said Lucia Ballas-Traynor, general manager of MTV Tr3´s.

The MTV Tr3´s and Wal-Mart partnership will initially roll out across 900 Wal-Mart locations.