Wickes Furniture continues to Steal the Show.

Wickes Furniture will soon debut Out of Home advertising as part of their recently launched advertising campaign. The campaign is designed to create brand awareness among the Hispanic consumer in Wickes Furniture target markets.

“Furniture that steals the show” is the concept of the campaign that Lápiz, a Chicago-based advertising agency, has developed for Wickes Furniture. The new OOH advertising showcases the style and variety of the furniture as it steals the show during a photo shoot.

The integrated advertising campaign includes television, radio and outdoor, as well as an in-store promotion and other related projects. The creative team that participated in this project was conformed by Laurence Klinger, Javier Osorio and Nestor Fuentes of Lápiz. The unique photography was taken by Sandro.