8th Ad Age Hispanic Creative awards.

Grupo Gallegos won Best of Show at Advertising Age’s 8th annual Hispanic Creative Advertising Awards show last night in Miami for an Energizer TV commercial called “Beard.” The most-awarded campaign of the night was “No Seas Normal” (“Don’t Be Normal”) by La Comunidad, which picked up the only Gold award for the Multimedia category as well as Gold and Silver awards for Radio and TV.

The biggest winner was Conill. The agency won prizes for four different clients: Procter & Gamble Co. for Tide in both the Magazine and TV categories; Toyota Motor Sales USA for 4Runner and Tundra TV spots, T-Mobile in TV and Radio; and two spots for Latinbeat Film Festival.

This year’s competition drew a record 717 entries. The awards, presented in cooperation with the Association of Hispanic Advertising Agencies (AHAA), celebrate the best creative work in the U.S. Hispanic market and Puerto Rico. Work was awarded in the following categories: Television, Radio, Magazine, Newspaper, Out-of-Home, Multimedia, Nontraditional/guerrilla marketing, Interactive, and Direct Marketing.

“The record-setting number of entrants is reflective of the growth of Hispanic advertising,” said Carl Kravetz, chairman of AHAA and chairman/chief strategic officer of cruz/kravetz:IDEAS. “Creative competitions build interest in our industry and help attract creative talent that will challenge us to continue to raise the bar. The new Latino cultural identity adds a new dimension to the creative process and it’s exciting to imagine the direction our brilliant creative minds will use to connect with consumers using this new model.”

The awards were judged by top Hispanic agency creative directors and senior marketers. This year’s jury president was Raul Cardos, president and general director, DDB Mexico. The other creatives on the jury were Pablo Buffagni, VP/Creative Director, Conill; Mauricio Galvan, managing partner/exec creative director, The Vidal Partnership; and Jaime Rosado, VP regional creative director, Puerto Rico & Caribbean, JWT PR.

The client judges were Sonia Green, director-Florida Initiative, General Motors Corp.; Rick Marroquin, director of marketing-U.S. Hispanic, McDonald’s Corp.; Regina O’Brien, senior director-national advertising and marketing communications, Comcast; and Georg Rasinski, director brand management, Cadbury Schweppes Americas Beverages.

“It’s exciting to see the creative work get better and better,” said Laurel Wentz, Advertising Age’s international & multicultural editor. “The Hispanic market is winning more prizes at international awards shows, too. What I think is special about the awards we do with AHAA is that the judges know the Hispanic market well so they recognize and award the cultural insights and nuances that make the work resonate with Hispanic consumers.”

The awards show, following AHAA’s fall conference, was organized by Miami agency del Rivero Messianu DDB at the Gusman Center for the Performing Arts and co-hosted by actress Nadine Velazquez from the hit television show My Name Is Earl, and actor/comedian Paul Bouche. The awards gala had the same theme as the conference – Latino Character.

The complete list of Ad Age’s Hispanic Creative Advertising Awards winners follows.

Television

Gold Winners:

Alcoholic Beverages: Anheuser-Busch “Mini Mouth,” Dieste Harmel & Partners
Automotive: Toyota Motor Sales’ 4Runner “Singers,” Conill
Entertainment/Media: Latinbeat Film Festival “Immigration,” Conill
Food: California Milk Processor Board “Teeth Town,” Grupo Gallegos
Household products: Energizer Max “Beard,” Grupo Gallegos
Technology/Communications: Virgin Mobile “Oficina,” La Comunidad
Campaign: Virgin Mobile “Convertible Car,” “Oficina,” “Ginasio,” La Comunidad

Silver Winners:

Alcoholic Beverages: Heineken “Domino Tournament,” The Vidal Partnership
Alcoholic Beverages: Anheuser-Busch “Pinky,” Dieste Harmel & Partners
Entertainment/Media: Comcast CableLatino “Taxi,” Grupo Gallegos
Food: California Milk Processor Board “Amazing Contortionist,” Grupo Gallegos
Food: California Milk Processor Board “Amazon Hair Goddess,” Grupo Gallegos
Household Products: Procter & Gamble’s Tide “Ventana,” Conill
Miscellaneous: Continental Airlines “Beto,” Bromley Communications
Technology/Communications: Virgin Mobile “Ginasio,” La Comunidad
Campaign: Latinbeat Film Festival “Immigration,” “Mechanic,” Conill
Campaign: California Milk Process Board “Amazing Contortionist,” “Amazon Hair Goddess,” “Teeth Town,” Grupo Gallegos

Bronze Winners:

Alcoholic Beverages: Heineken “La Chamaqueada” The Vidal Partnership
Automotive: Toyota Motor Sales’ Tundra “Tree,” Conill
Retail/Fast Food: Wendy’s “Activist,” The Vidal Partnership
Financial Services: State Farm “Draw,” Del Rivero Messianu DDB
Entertainment/Media: DirecTV “Un Amigo Mas,” The Vidal Partnership
Entertainment/Media: Comcast CableLatino “Learning,” Grupo Gallegos
Entertainment/Media: Latinbeat Film Festival “Mechanic,” Conill
Entertainment/Media: Comcast DVR “Answers,” Grupo Gallegos
Entertainment/Media: DirecTV “Kid’s show,” The Vidal Partnership
PSA: Nationwide “Driving,” Dieste Harmel & Partners
Household Products: Procter & Gamble’s Tide “Plomero,” Conill
Household Products: SC Johnson’s Pledge “Tears,” Zubi Advertising
Miscellaneous: Continental Airlines “Dog,” Bromley Communications
Technology/Communications: T-Mobile Family Plan “Circus,” Conill
Technology/Communications: Sprint “Japanese,” The Vidal Partnership
Technology/Communications: T-Mobile Insider Promotion “Candles”, Conill
Campaign: T-Mobile Insider Promotion “Freeway Chase,” “Candles,” “Sprinklers,” Conill

Television (Puerto Rico):

Silver Winners:

Automotive: Toyota Yaris “Apariciones,” Badillo Nazca Saatchi & Saatchi
Automotive: Toyota 4Runner “Africano,” Badillo Nazca Saatchi & Saatchi
Miscellaneous: Triple S “Montana Rusa,” JWT PR

Bronze Winners:

Automotive: Toyota Trucks “Love,” Badillo Nazca Saatchi & Saatchi
Food: Unilever’s Ragu “Dedos,” JWT

Radio:

Silver Winners:

Alcoholic Beverages: Anheuser-Busch Budweiser “Abetos,” del Rivero Messianu DDB
Financial Services: Regions Bank “Planeta Tierra,” Creative on Demand
Financial Services: Regions Bank “Descendiente,” Creative on Demand
Technology/Communications: T-Mobile Single Line “Call,” Conill
Technology/Communications: Virgin Mobile “Robot,” La Comunidad
Technology/Communications: Virgin Mobile campaign “Robot,” “Caballo,” “Helio”

Bronze Winners:

Alcoholic Beverages: Anheuser-Busch Budweiser “Pluto,” Dieste Harmel & Partners
Financial Services: Regions Bank “Estornudos,” Creative on Demand
Retail/Fast Food: McDonald’s “Long Monday,” Lapiz
Technology/Communications: T-Mobile Single Line “Ransom,” Conill
Technology/Communications: T-Mobile Single Line campaign “Call,” “Ransom”
Technology/Communications: Viscom Int’l Best Mexico “Convertible,” in-house
Technology/Communications: Viscom Int’l Best Mexico campaign “Estereo” “Convertible,” in-house

Radio (Puerto Rico):

Gold Winners:

Automotive: Toyota Corolla “Taxi,” Badillo Nazca Saatchi & Saatchi
Household Products: Energizer “Wilmo,” JWT PR

Silver Winners:

Automotive: Toyota Corolla “Grua,” Badillo Nazca Saatchi & Saatchi
Entertainment/Media: Blockbuster Movie Pass “Bodyguard-Slow,” Badillo Nazca Saatchi & Saatchi
Household Products: Energizer “Melina,” JWT PR
Household Products campaign: Energizer “Wilmo,” “Melina,” “Invasor,” JWT PR

Bronze Winners:

Automotive: Toyota Corolla “Policia,” Badillo Nazca Saatchi & Saatchi
Entertainment/Media: Blockbuster Movie Pass “Saturday Night Fever-Slow,” Badillo Nazca Saatchi & Saatchi
Household Products: Energizer “Invasor,” JWT PR

Magazine:

Gold Winners:

Procter & Gamble’s Tide “Que Mancha?” Conill
Comcast Digital Voice “Doodling” Grupo Gallegos

Silver Winners:

Procter & Gamble’s Tide “Color Markers,” Conill
Procter & Gamble’s Tide “Autobus,” Conill
Procter & Gamble’s Tide “Hamaca,” Conill
Procter & Gamble’s Tide “Pilas,” Conill
Sprint “Bus Stop” Sala de Espera” campaign, The Vidal Partnership

Bronze Winners:

Sprint “Bus Stop,” The Vidal Partnership
Sprint “Sala de Espera,” The Vidal Partnership
Clorox “Keys,” Dieste Harmel & Partners
Procter & Gamble’s Tide “Pescado,” Conill
Procter & Gamble’s Tide “Hamburguesa,” Conill
Procter & Gamble’s Tide “Naranja,” Conill
Procter & Gamble’s Tide “Fideos,” Conill

Magazine (Puerto Rico):

Bronze Winner:

Pepsi “Recycle,” BBDO Puerto Rico

Nontraditional/Guerrilla Marketing:

Silver Winner:

Nissan North America “El Reto Final,” The Vidal Partnership

Bronze Winners:

Teen Pregnancy Coalition “Tarjeta,” Conill
Non Violent Project USA “Bullets,” Dieste Harmel & Partners

Nontraditional/Guerrilla Marketing (Puerto Rico):

Gold Winner:

Cadbury Adams’ Halls “Fabian,” JWT PR

Multimedia:

Gold Winner:

Technology/Communications: Virgin Mobile “No Seas Normal,” La Comunidad

Bronze Winner:

Retail/Fast Food: Wendy’s “Together,” The Vidal Partnership

Out-of-Home:

Gold Winner:

Citibank “Live Richly,” La Comunidad

Bronze Winner:

La Costena “Chapultepec,” “Angel” campaign, Ole

Out-of-Home (Puerto Rico):

Bronze Winner:

Berlitz “Leche,” BBDO Puerto Rico

Newspaper:

Silver Winner:

The History Channel en Espanol “Fidel,” LatinWorks

Bronze Winners:

The History Channel en Espanol “Zapata/Zapatistas,” LatinWorks
Hoy Publishing “El Gordo y El Flaco,” Al Punto Advertising
Citibank campaign, La Comunidad, Miami
Citibank campaign “Es Curioso,” “No Dejes de Pensar,” La Comunidad

Newspaper (Puerto Rico):

Silver Winners:

Sociedad Protectora de Animales “Gato,” JWT PR
Sociedad Protectora de Animales “Perro,” JWT PR
Sociedad Protectora de Animales campaign “Gato,” “Perro,” JWT PR
Bronze Winners: Popular Auto “Cordon Umbilical,” Badillo Nazca Saatchi & Saatchi
Movie Mail Club “Batman,” JWT PR
Pfizer Caribbean Purell “Inodoro,” JWT PR
Cruz Roja Americana “Chupacabras,” JWT PR
Pfizer Caribbean Purell campaign “Zafacon”, “Inodoro,” JWT PR
Movie Mail Club campaign “Sin City,” “Batman,” “Lord of the Rings,” JWT PR
Cruz Roja Americana campaign “Chupacabras,” “Fantasma,” “Cientifico,” JWT PR

A special report on the Hispanic winners is on http://www.AdAge.com , where the winning work can be viewed, and in the Sept. 25 issue of Advertising Age.