Hatherill moves on from Marketing y Medios.
August 14, 2006
Michael Hatherill Publisher of Marketing y Medios since its inception has been re-assigned at VNU to the position of Associate Publisher of Photo District News.
Marketing y Medios launched in September of 2004 as a sister publication VNU’s Adweek, BrandWeek and MediaWeek. The publication has not enjoyed the intended traction and sales / profitability expectations in a very competitive environment.
Sales and profit goals are a major concern at the publication and parent, especially in the light of VNU’s recent restructuring to attain profitability in all of their companies.