RCN rolls-out a la carte MiVision.
August 12, 2006
RCN Corporation announced that it has unveiled and rolled out its industry-leading Hispanic offering including content-rich programming, customizable packaging options and comprehensive services in Boston, Chicago, New York, Eastern Pennsylvania and Washington, D.C.
The new Hispanic offering features MiVision, or “my vision”, that includes more than 30 of todays leading Spanish-language channels. MiVision offers the unique opportunity to choose from specific themed packages of Hispanic content.
“We’ve exceeded the amount and quality of content offered by the competition within RCN’s markets by offering a more robust and richer offering that includes Spanish language VOD, internet and phone services,” said David Parsons, Director of Video Programming. “In addition, our new MiVision tier, including a la carte themed programming packages, gives our customers something else they’ve been asking for – more choice. We’re pleased to be the first provider to bring all of these important elements together for the Hispanic consumer.”
“RCN is making the right moves to serve the market,” said Arturo Delgado, Chairman of SUR Corporation. “Now RCN customers will have access to the top rated programming from every Spanish-speaking country in the world.”
Peter Clifford, Senior Vice President of WWE Affiliate Sales and Marketing, said, “We are thrilled that RCN will provide our newest transactional product in their markets. WWE 24/7 en Espanol will become a favorite among millions of Hispanic television viewers. Our Hispanic fans are going to go wild over the unique content we will provide On Demand through MiVision.”