ABC promotes ‘Desperate Housewives’ and ‘Ugly Betty’ to Hispanics.

ABC Entertainment (ABC) is targeting the Hispanic audience, and promoting “Desperate Housewives” and “Ugly Betty” with the help of its U.S. Hispanic agency ARENAS and Transit Television Network (Transit TV) as a key resource to deliver its primetime spots to the Hispanic community.

This Fall, Transit TV will air promotional spots for ABC’s primetime television shows, “Desperate Housewives” and “Ugly Betty” on Transit TV’s mobile broadcast network.

The commercials will reach a dedicated, targeted audience via Transit TV screens installed on thousands of transit vehicles across select major markets, including Chicago, Los Angeles and Orlando. Both spots will run in Spanish.

This commercial promotion will support the season’s launch of both shows. The award-winning “Desperate Housewives” will premiere its 3rd season on Sunday September 24 (9/8c), while “Ugly Betty” will have its series premiere on Thursday September 28th (8/7c).