Telemundo launches 2006-2007 ‘El Poder de Saber’.

Telemundo announced the launch of its 2006-2007 “El Poder de Saber” campaign, the network’s PSA initiative which invites Hispanics to seize the “power” of learning more each day and getting informed on everything that is important to them. Now in its third year, “El Poder de Saber” focuses on the benefits of staying in school and the reasons why thousands of Hispanic teens dropout of school. The new “El Poder de Saber” spots will begin airing Wednesday, September 13, after their premiere in “Cada Día con María Antonieta” (M-F 7-10am ET/PT).

“The school dropout rate amongst Hispanic teens is very alarming and with this initiative we hope to serve our community by informing them about the resources within their reach,” said Alfredo Richard, Vice President, Corporate Communications, Telemundo. “Servicing our community is one of our main pillars and ‘El Poder de Saber’ is a reflection of our mission to inspire, empower, educate, and inform our audience.”

Telemundo stars, Gabriela Spanic (Tierra de Pasiones), Saúl Lisazo (Tierra de Pasiones), Itatí Cantoral (La Viuda de Blanco), Jessi Losada (Deportes Telemundo), Mauricio Ochmann (star of Telemundo’s upcoming novela, Marina), Ana María Polo (Caso Cerrado) and Erick Elías (El Cuerpo del Deseo) take part of this year’s campaign, offering messages that invite Hispanic teens to continue their education and encourage parents to get involved in their children’s education.

For the 2006-2007 campaign, Telemundo has partnered with various non-profit and governmental organizations which are committed to education, among them: the White House Initiative on Educational Excellence for Hispanic Americans, the Cuban American National Council, and Junior Achievement of New York Telemundo also reinforces the campaign’s messages through its companion website, www.elpoderdesaber.com where viewers can find more information and links to the resources these partners offer.