mun2 unveils new on-air VJ campaign.

mun2 unveils a brand new on-air campaign officially introducing the network’s VJ personalities—the first in a series of endeavors supporting the channel’s major national branding efforts since its re-launch in October 2005. The VJ campaign will present 5 thirty-second spots featuring the network’s hot resident VJs, Frankie Needles, Crash, Ellie, Yasmin Deliz, and Renato Lopez.

“The new spots showcase the individual personalities of each of our VJs, and give our viewers a chance to see them in an up-close and intimate way, in their everyday settings,” said Ricardo De Montreuil, mun2’s creative director. “Our VJs are essential to the mun2 brand, so it was important for us to capture, conceptually and visually, the uniqueness that each of them brings to the network.”

The on-air spots were directed and produced by mun2’s on-air promotions producers Delaney Bishop and Diego Ojeda and were shot primarily in natural light with 35 mm handheld cameras to capture a more personal depiction of mun2’s brand personalities. The spots highlight the VJs’ various ethnicities within the Latin community, with each spot ending with the tagline, “all-American.”

“We’ve always said at mun2 that we want to be an accurate and authentic reflection of our audience in every possible way. Our VJ’s are smart, fresh and funny—they move between two worlds, are bilingual and bicultural, and are the faces of Latino youth culture today,” said Alex Pels, General Manager, mun2. “Through them, young Latinos can see themselves in starring roles on television.”