Qubo to launch on Telemundo.
July 28, 2006
Qubo, a new multi-platform television network for children that champions literacy and positive values through entertainment, will launch its first platform, the qubo programming block, this September. Broadcasting in both English and Spanish, the block will premiere on NBC and Telemundo on Saturday morning (September 9), Telemundo on Sunday morning (September 10) and ION Media Networks’ i network on Friday afternoon (September 15).
Representing an alliance of leading distribution and content providers in children’s television, qubo was created when NBC Universal, Scholastic, Corus Entertainment and Classic Media/Big Idea joined forces in May, 2006 with the national TV distribution systems of ION Media Networks, NBC and Telemundo.
Qubo will focus on inspiring young viewers to realize their full potential, and will simultaneously promote literacy and positive values through entertainment. The new E/I (educational and informational)-compliant qubo broadcast schedule has been developed for kids ages four to eight and encourages problem-solving on issues such as getting along with friends and family, overcoming fears and mastering new ideas and challenges. Future qubo multi-platform offerings will include a dedicated 24/7 digital television kids network that will launch across ION Media Networks’ nationwide television station group, a branded website (www.qubotv.com) and VOD services.
The qubo schedule on NBC, the i network and Telemundo includes four U.S. broadcast premieres, DRAGON (Scholastic), JANE AND THE DRAGON (Nelvana), VEGGIETALES (Classic/Big Idea) and VEGGIETALES PRESENTS: 3-2-1 PENGUINS! AND LARRYBOY ADVENTURES (Classic/Big Idea), alongside much-loved programs BABAR (Nelvana) and JACOB TWO-TWO (Nelvana).
Throughout the programming block, there will be positive messages reinforcing early literacy through interstitial content provided by Scholastic. These READING… EVERYBODY’S DOING IT!(TM) spots celebrate the joys of reading and literacy, as well as the essential role books play in preparing children for success in school and in life.
