Evoca targets U.S. Hispanic Market telephone and Internet market.
July 29, 2006
The online audio recording and sharing Web community Evoca is reaching out to Spanish speakers in the U.S. and in countries where Spanish is the main language.
Evoca members can make digital recordings of any length with any telephone or sign on to Evoca.com to use Evoca’s unique in-browser recorder with a computer microphone. The digital audio (MP3) recordings can be shared through podcasting, e-mail, social networking profiles such as MySpace, e-commerce listings such as eBay, blogs, and websites.
“Even with the initial site in English, many of the recordings on the site are in Spanish,” said Diego Orjuela, Evoca’s co-founder and COO. A Colombian-American fluent in Spanish and English, Orjuela notes, “I’m not surprised based on what I know about Latino and Hispanic culture that Evoca would be a popular way for people to be in contact with family and friends. That and the fact that Spanish is the third most spoken language in the world made it logical for us to launch the site in Spanish as the next language after English.”
Evoca makes dedicated telephone numbers available in a number of U.S. metropolitan areas that have large Hispanic populations. Cities with their own numbers include Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, Seattle and Washington, DC.
“We created Evoca with the goal of empowering voices everywhere through a marriage of the telephone and the Internet, which have no boundaries,” according to co-founder and CEO, Murem Sharpe. “Evoca is the vanguard of sites that empower the mainstream to create their own content on the Internet.”




























