Adriana Eiriz joins the Electronic Retailing Association Board of Directors.

Adriana Eiriz – Managing Director of Vivar Advertising will be the first Latin American female to serve on ERA’s Board of Directors. Gerald Bagg, CEO of Vivar Advertising, remarked, “Adriana is a perfect addition to the ERA board because she represents one of the fastest growing segments in the advertising industry. Her 19 years experience in the Hispanic marketplace will bring a fresh perspective to the board and help the entire segment flourish.”