Puentes – Director of Marketing @ ACH Food Companies.

ACH Food Companies, Inc., has announced that William (Bill) Puentes has been named Director of Marketing for the Memphis-based food company, makers of Mazola Oils, Karo and Argo, among other brands.

Puentes will be in charge of development and execution of volume-growing strategies for the branded cooking oil and pan spray portfolio.

Puentes has 11 years of experience in consumer brand marketing, most recently as VP of Marketing, Pet Products at Farnam Companies. He also has worked at The Dial Corporation and Con-Agra, leading brands such as Dial, Coast, Renuzit, Sno-Bol and Manwich.

“We are very pleased to have Bill join the Mazola team. He’s a results-oriented marketer with solid brand-building expertise,” said Frank Thometz, Vice President of Marketing, ACH.

Puentes will work closely with ACH Sales, R&D, Finance and Operations, and will oversee the work of the company’s marketing agencies.

“With the heart-health benefits that Mazola provides and Mazola’s strong equity with Hispanic consumers, we see great opportunity for the brand, particularly as consumers increase their awareness of healthy eating habits,” Puentes said.