Ricos Products taps Creative Civilization.

Ricos Products Company, Inc. has selected Creative Civilization, based in San Antonio, Texas, as its marketing partner to develop and implement a number of marketing initiatives. The goal of the new marketing alliance is to enhance awareness and increase consumption for the full line of Ricos products, which enjoy market leadership in the southwest and distribution throughout the world. With an initial marketing focus on South Texas, a multitude of consumer promotions and event marketing activities will be supported with media and public relations outreach.

“Creative Civilization is excited and honored to have a major role in developing Ricos new marketing outreach efforts, as Ricos approaches its Centennial as a leading international provider of quality snack products,” said Al Aguilar, chairman and CEO, Creative Civilization.

“Creative Civilization brings Ricos a wealth of general and Hispanic market experience, coupled with its strong packaged goods background. We are energized by the many new ideas that they have brought forward to us and look forward to successful market implementation in the next couple of months,” explains Tony Liberto, vice president, Ricos Products Company, Inc.