StarMedia re-launches new women’s channel ‘StarMedia Mujer’.

StarMedia announced the re-launch of their new woman-themed channel, StarMedia Mujer. Designed with a new style and expanded content intended to appeal directly to the portal’s loyal and diverse audience as well as to draw new users seeking relevant information about women’s issues, the new service is the latest in a series of upgrades to the portal. StarMedia recently announced strategic alliances with Hotels.com to launch travel channel StarMedia Viajes — its first and most extensive travel booking engine for Spanish-speaking web users — and also with VOY Music in launching its online digital Latin music service, StarMedia Radios.

“StarMedia Mujer brings a new and welcome touch of glamour to the portal,” noted Juan José Nuñez, StarMedia’s vice president of operations. “In developing the new women’s channel we’ve implemented many excellent suggestions submitted to us by our users, including the expansion of content generally, particularly in the Fashion & Beauty as well as Diet & Nutrition areas. StarMedia has continually sought to strengthen its brand by developing the relevance and selection of its content; we’re certainly very proud of this latest addition, which we’ll continue working hard to improve, in consideration of our users and advertisers,” said Nuñez.

A key feature of StarMedia Mujer is the new “Tu Espacio” (Your Space) section, which introduces in-depth content related to subjects such as family, work, travel and leisure, among many others. Consistent with the portal’s new image and re-design, StarMedia Mujer features an intuitive menu and navigation, allowing faster and easier access to content. The design pallet of the channel is set in lightly shaded orange and gray tones over white, thereby adding an enhanced sense of space, dimension and clarity to content layout.