Azteca America fills out coverage in Top 25 Markets.
July 1, 2006
Azteca America announced new affiliated stations in Boston and Twin Falls.
“We said we would be at 50 markets by year end, and here we are with five months to spare,” said Azteca America Chairman Luis J. Echarte. “Filling out the top 25 markets is especially important for Hispanic television given the higher concentration in urban areas compared to the general market.”
“Azteca America is a franchise that continues to break ground on both coasts and we’re proud to be a part of the organization,” said Randy Weigner, President of Boston Broadcasting Corp. “The sports — especially Mexican soccer and Latino boxing — as well as novelas, entertainment, news and reality shows like La Academia are unmatched.”
Separately, the network is also on the air in Twin Falls, Idaho, where Azteca America can be viewed on the over-the-air station KYTL, Channel 53, in addition to the local Cable One system on Channel 18. The town is home to the famous Snake River Canyon Jump attempted by motorcycle daredevil Evil Knievel in 1974.
“We’re very excited to be part of the Azteca America family,” said Broadcasting owner Todd Lopes. “There’s no doubt that the Twin Falls community is eager for the top Mexican soccer, novelas, news, entertainment and reality shows that only Azteca America can offer.”