Montalvo – Director of Marketing & Communications @ Discovery Networks US Hispanic Group.

Discovery Networks US Hispanic Group announced the addition of Eileen Montalvo as director of marketing and communications, effective immediately. She will be responsible for developing and executing clear branding and positioning strategies, as well as marketing, promotional and sales initiatives for the portfolio of Hispanic networks. Montalvo is based in Miami and reports to Luis Silberwasser, senior vice president and general manager.

“With an impressive background in the Hispanic television market in the United States as well as in Latin America, Eileen will bring a wealth of creative talent and expertise in marketing and promotion to our portfolio of Hispanic networks,” said Silberwasser.

Montalvo joins Discovery with more than 13 years experience in consumer and affiliate marketing, communications and research in the television industry. Before joining Discovery, Montalvo spent three and a half years with GolTV, most recently as executive vice president of sales and marketing. While at GolTV, Montalvo was an integral member of the team responsible for creating the brand and launching the network from its inception.

Prior to joining GolTV, Montalvo also served as director of marketing and communications for Eurochannel at multiThematiques. Previously, Montalvo owned and managed her own promotions company, the International Promotions Group, Inc. and held the position of president and owner. Montalvo began her professional career with Viacom working in the marketing department for MTV Networks, Latin America, based in Miami.