Turner expands Azteca America Sales responsibilities.

Interep and Azteca America announced that Bob Turner will expand his current responsibilities as head of Interep’s Azteca America Spot Television Sales to include Azteca America’s network sales operation. In this new position, Turner will be President of Network Sales for Azteca America, while continuing to oversee Azteca America’s national spot television ad sales at Interep.

Adrian Steckel, President and CEO of Azteca America, said, “In December, Bob and his team at Interep began to represent our national spot television sales efforts under the newly formed company, Azteca America Spot Television Sales. In just over six months, Bob has performed beyond our expectations, growing our spot business at an unprecedented rate. His sales and management skills and knowledge of the advertising business are unparalleled.” He added, “We are delighted that Bob has taken his relationship with Azteca America to the next level. He is a tremendous asset to our team and I look forward to working with him to expand the Azteca America brand within the national ad community.”

Ralph Guild, Chairman and CEO, Interep, added, “At Interep, we view ourselves as an extension of our clients’ internal sales team. Bob’s new hybrid role, which allows him to oversee the sales efforts at both Azteca America and Interep’s Hispanic television rep firm, is a natural extension of this partnership. We are delighted to be working with Azteca America on this innovative sales endeavor.”

Turner added, “I am thrilled to take on this new challenge. Network sales and spot television sales are closely intertwined. Both require a similar marketing strategy to effectively penetrate the national advertising community. I look forward to bringing the same level of energy and growth to Azteca America’s network sales that we have been able to achieve on the spot level.”