Omnicom acquires equity interest in LatinWorks.

Diversified Agency Services (DAS), a unit of Omnicom Group Inc., has acquired an equity interest in Austin-based LatinWorks, one of the fastest-growing Hispanic marketing agencies in the U.S.

Founded by Manny Flores and Alejandro Ruelas, two former Anheuser-Busch marketing executives, LatinWorks was created to lead change in the Hispanic marketing industry through an approach that goes beyond traditional “Hispanic Marketing” and is instead focused on strategically disciplined, fact-based marketing to Hispanics.

Carmen Baez, President for Latin America and multicultural markets at DAS, said, “Their uniqueness combined with killer creative is a rare combination to find nowadays. We are delighted LatinWorks is now a partner in our DAS family of specialty companies.”

“DAS brings a framework of support that will be essential in helping us realize our goals for the future and in building on the growth we have seen over the last eight years,” said Manny Flores, Chief Executive Officer and founding partner of LatinWorks. “At the end of the day, we believe that by partnering with Omnicom, we will have a unique opportunity to grow
professionally, improve the quality of our people, and ultimately become a more significant force in the industry.”

Alejandro Ruelas, Chief Marketing Officer and Managing Partner, said, “Our DNA as a creative agency is based on the principle that we are in this business to drive positive change in our industry by elevating the quality of advertising in our space. Through this association with Omnicom, we are confident we can fulfill our vision and achieve our potential.”