Dining out an American pastime.

Ninety-six percent of U.S. adults dine out at a restaurant at least once per month. Two-fifths (40 percent) of the population visited a Quick Service Restaurant, such as McDonald’s, Wendy’s or Subway, six or more times during the past month, according to a new report on the restaurant industry from Scarborough Research. About one-fifth (19 percent) of U.S. consumers visited a sit-down restaurant (such as TGI Friday’s or Chili’s) six or more times during the past month. These are just three of the findings in “The Restaurant Report,” an analysis released by leading market research firm Scarborough Research.

The Restaurant Report analyzes a wide variety of consumer dining-out behaviors, including:

• Demographics of Quick Service restaurant and Sit-Down restaurant patrons.
• Demographic and lifestyle analyses of consumers who are the most frequent patrons of Quick Service and Sit-Down restaurants.
• Restaurant patronage by African-American and Hispanic consumers.
• Local market analyses, highlighting the top local markets for restaurant patrons.

To view rep[ort CLICK below (Adobe Acrobat Reader required)

http://www.scarborough.com/press_releases/The%20Scarborough%20Restaurant%20Report%20July%2013%202006%20Final%20B.pdf