Gomez – Director of Marketing for La Opinión.

La Opinión announced that José Alex Gómez has joined as Director of Marketing.

Alex is a seasoned marketing and advertising professional with over 20 years of experience in various fields at several advertising agencies. Most recently, he was Account Director at Ethnic Marketing Group, where he was leading the Hispanic integrated marketing efforts for ConAgra Foods.

“As La Opinión is celebrating its 80th anniversary this year and expanding its multimedia and multi-market products and services, Alex’s advertising and marketing expertise will help us develop and integrate our marketing and sales efforts. His agency experience will be especially valuable as we build on our position as the largest Spanish-language newspaper in the U.S. and grow with our parent company, ImpreMedia, the # 1 Spanish-language print and online news publisher in the U.S.” said Monica Lozano, CEO and Publisher of La Opinión.

“This is truly an honor. La Opinión has and continues to be an integral part of the community. My hope is that I can bring my years of experience to raise the bar at this fine institution,” said Alex Gomez.

In 2002, Alex also started his own agency, GrupoGómez Publicidad, right after leaving Anita Santiago Advertising where he was Executive Vice President of Strategic Services.

Prior to that, he worked as Account Supervisor/Director at several advertising agencies – Ad Americas (now Castells & Asociados), Dieste & Partners, BBDO Worldwide, where he developed creative marketing campaigns and supported product launches for clients such as Pepsi-Cola, Mitsubishi Motor Sales, Pizza Hut, NIKE, Carl’s Jr. and Vons Grocery.