Enderica – Director Business Development & Hispanic Marketing @ Old Mutual Financial Network.

Old Mutual Financial Network (OMFN) announced the appointment of Jorge Enderica to the position of Director, Business Development & Hispanic Marketing. In this role Jorge will lead all sales, marketing and operational aspects of OMFN’s en Espanol initiative. His vast knowledge of and expertise in the U.S. Hispanic/Mexican insurance market will be instrumental in shaping the company’s plans for the future.

Jorge joins OMFN from Mercy Health Plans in Laredo, TX where he served as Sales and Operations Manager since 2004. Prior to his tenure at Mercy, he held numerous positions at Pan American Life Insurance Company in New Orleans, LA during his seven-year period most recently as Latin American Sales Director/U.S. Hispanic Marketing Director. Jorge began his career in his native Ecuador as General Manager of Trust Casa De Valores where he orchestrated the startup of the company’s broker/dealer while guiding the trading of fixed and variable income securities in Guayaquil, Ecuador.

Bruce Parker, President, commented, “Jorge is an experienced, bi-cultural, senior level insurance professional with a proven track record in launching and managing successful U.S. Hispanic programs.” Parker added, “Combined with his strong sales, marketing and corporate insurance operations background, we’re confident the launch of OMFN en Espanol will meet the needs of the underserved Hispanic marketplace.”