Eddie Gonzalez assumes leadership of The Bravo Group.
June 13, 2006
The Bravo Group announced today that Eddie Gonzalez has been named Chairman and CEO of The Bravo Group, in addition to his responsibilities as CEO of Y&R Latin America. He succeeds Gary Bassell, who is leaving to pursue other interests.
“Bravo is an incredible resource for any client marketing in the United States,” said Gonzalez. We have a terrific heritage, great clients, a wonderful talent base and the unequaled opportunity to maximize the synergies with our North American and Latin American agencies,” he added.
Gonzalez began his career in 1982 at Y&R Puerto Rico, where the following year he was named its Managing Director. Under Gonzalez’s leadership, Y&R Latin America has grown into the second-largest network in the region and among the top creative agencies in Latin America.
Gonzalez has worked for Y&R across four continents: Prior to his current position, he was Chairman and CEO of Y&R Madrid, leading Y&R’s Spanish agencies. He also held senior management roles in Asia.
