Black Consumer Study 2006.
June 12, 2006
Many advertisers have not taken full advantage of the marketing opportunities presented by Urban-formatted stations and other formats that draw black listeners. This study provides advertisers, agencies, media planners, buyers and Urban-formatted radio stations a wealth of information about black consumers and how to reach them using radio. The presentation includes:
To view study CLICK below (Adobe Acrobat Reader required):
http://www.arbitron.com/downloads/BlackConsumerStudy2006.pdf
