Time Warner Cable offers bundle package to Hispanics nationwide.

Castells & Asociados launched a national Hispanic advertising campaign for Time Warner Cable. The multimedia campaign, with custom creative aimed specifically at Hispanics nationwide, promoted Time Warner Cable’s bundled package which includes Digital Cable, Road Runner High Speed Online and Digital Phone for one low monthly price.

The creative positioning of the campaign “tienes poder” (“the power of you”) is about personal empowerment solidified by the variety of choices provided by Time Warner Cable. Helping the consumer discover solutions that make life simpler, more enjoyable, and better were the key benefits highlighted. The light-hearted spots establish an emotional rapport that feature a comedic twist while carrying out the essence of the positioning, “tienes poder.” The look and feel of the spots help build a brand personality for Time Warner Cable that resonates strongly with Hispanics.

“Reaching the Hispanic audience is a big part of our overall strategy,” said Maida Chicón, Director of Multicultural Marketing at Time Warner Cable. “Time Warner Cable is extremely dedicated to the Hispanic community and providing what’s important in their lives at affordable prices. Castells & Asociados’ thorough understanding of the Latino consumer nuances across the United States and category experience are evident in the strategy and marketing messages they have created for us.”

“The Time Warner Cable team has been an absolute joy to work with,” said Liz Castells, President/CEO of Castells & Asociados. “They recognized early on how important the Latino consumer is and then methodically supported the marketing that was necessary to reach this consumer. The value, convenience, and simplicity of the Time Warner Cable bundled package is very appealing to Hispanics and we are already seeing great results.”