Grupo Latino de Radio Pan Regional Radio sales strategy.

Grupo Latino de Radio (GLR) announced the development of a Pan Regional advertising network which allows clients to reach listeners and consumers from all over Latin America. The Pan Regional network boasts a total audience of over 20 million listeners, reaching top markets in Mexico, Colombia, Argentina, Panama, Chile, Costa Rica, Ecuador, Guatemala, Peru, Venezuela, Dominican Republic, El Salvador and Honduras. Advertisers will be able to customize their advertising schedule by placing commercials in specific programs, regions or countries. GLR programming within the network features News, Sports and Music programming – CHR, Top 40, Adult Standards -, and much more. GLR’s innovation exemplifies the strength of their parent company, Grupo Prisa, leaders in radio for over 75 years.

The GLR Pan Regional advertising network employs both owned and operated radio stations in Latin America along with affiliated stations that air such programs as A Calzón Quitao with Alessandra Rampolla (talk), Latitud 40 Latina (music) and Goles & Maestros (sports). GLR Pan Regional advertising network proves to be the most extensive, utilizing the high consumer use and reach radio delivers the Latin America markets.

In making the announcements, Luis Gutierrez, Director of Advertising Sales, stated that, “GLR’s Pan Regional advertising network allows media planners and marketers a new opportunity to target their consumers, enhancing their entire marketing plan, while creating efficiencies. We also believe that GLR’s programming provides a great platform to highlight their product in association with the content.”