mun2 gets Gold & Silver.
May 27, 2006
mun2 earned high honors at this evening’s 2006 PROMAX & BDA North American Awards Competitions. The awards, which were given to mun2 for Animation and Design, were presented as part of at the Promax/BDA International Conference, held in New York City, June 20-22.
“We’re honored to be recognized by these leading industry association groups for the innovative work that our talented creative team has produced,” said Alex Pels, General Manager, mun2. “It’s somewhat rare for a Latino brand to be recognized within the North American competition awards, so we’re thrilled to be breaking these barriers.”
Mun2’s creative team is led by award-winning Ricardo de Montreuil, who has a rich creative background that blends TV, advertising, print media and film, including a recent directorial debut of the record-breaking feature film “La Mujer de Mi Hermano” (My Brother’s Wife).
“It’s been a great experience recreating the mun2 brand and capturing, both conceptually and visually, what Latino youth represents in the U.S.,” said de Montreuil, Creative Director for mun2. “It’s gratifying to see this work acknowledged by our peers through these awards.”
The network received a Gold Promax Award in the Non-promotional Animation Campaign category for its innovative series of animated spots based on “Huevocartoon,” and received Silver BDA Award for design in the Open category for “18 and Over”.
“18 and Over” is mun2’s originally-produced weekly countdown show which mixes a little bit of everything from the biggest hip-hop videos to all things Latino, including Reggaeton, Latin Hip Hop, Rock in Español and Pop Latino. The show is one of mun2’s most-watched programs, with its telecasts posting some of the highest ratings to date for the network.
Making its debut on mun2 in February of this year, the “Huevo” campaign is an original animated series of 30-second interstitial shorts, based on the underground Mexican phenomenon Huevocartoon – an animated series featuring over 200 quirky character eggs with attitude who tell it like it is. The series of mun2 spots allowed hugely popular characters such as Ranchero Eggs, Master Zen, Bongo Eggs and the Shakesperean Eggs, to make their debut with U.S. Hispanic audiences.