Olegnowicz returns to SiboneyUSA.

Jose M. Cubas, Chairman/CEO of SiboneyUSA announced that Ruth Olegnowicz returned to Siboney as VP/Creative Director. In this position, Ms. Olegnowicz will be responsible for the creative direction of the Agency’s clients as well as new business development, and will report to Carla T. Mercado, EVP/General Manager, SiboneyUSA.

“I’m thrilled to have Ruth back with us,” says Mercado. “Her strategic vision and passion towards her work are pivotal in developing outstanding creative needed to motivate the increasingly sophisticated Hispanic consumer.”

“I had unfinished business”, explains Olegnowicz as to why she came back to work at Siboney in the US Hispanic market. “Our community is demanding higher quality creative and I want to be part of that evolution”, she adds. “At Siboney, with whom I stayed in close contact these past years, I have the creative freedom to explore higher grounds”.

While in her native Mexico, Olegnowicz, worked at Grey as VP of Creative Services for three years, and ventured into new territory directing the Mexican adaptation of a leading soap opera, Betty, la Fea. “I have grown both personally and professionally,” she stated. “I am ready to grow our Clients’ brands as well as the Agency”, she states.