Promored launches to target US Hispanic Market.

Promored has opened up a full-service office in Miami, FL. The new office is located in the up and coming Miami Design District.

It services include consumer promotions, trade promotions, event marketing, direct marketing, POP design and sales incentive programs. Promored caters to clients targeting the US Hispanic market and Latin American clients managing pan-regionally from their US base.

In Latin America, its client roster includes Pepsi, Kraft, and Heineken among others. Its expansion to the US started with strong success and new clients. Promored USA is currently working with Spectrum Brands, who manage the renowned Rayovac and Varta brands, as well as with AlEn Americas, who manage the leading brands Festival and Ensueño.

“In the US Hispanic market, you either have small grassroots promotion agencies or large advertising agencies struggling to implement promotions” explains Carola Tucker, who leads the account service team at Promored Miami. “Promored is really breaking new ground. The level of strategic thinking, innovative ideas and new promotional techniques we are offering clients does not currently exist in the US Hispanic market today.”