Crespo joins National Cable Communications.

National Cable Communications (NCC) has hired Mayra Crespo as Regional Account Manager in its Multicultural Sales division. In her new role, Crespo will advance the Spot Cable advertising business throughout the western US. Crespo will be based in Los Angeles and will report to Madelaine Casanovas, NCC Director of Multicultural Sales.

Crespo joins NCC with a wealth of experience in Hispanic research, marketing and advertising. Most recently, she was with Azteca America as Vice President/National Sales Manager. Prior to that, Crespo held top sales and marketing positions at Univision, Fundacion Teletona, and KWHY-TV.

“The Spot Cable suite of Multicultural advertising platforms allows advertisers access to America’s most powerful Hispanic, African American and Asian consumers,” says Madelaine Casanovas, NCC Director of Multicultural Sales. “Mayra is one of the most recognized and respected names in the Hispanic market, and our advertisers and affiliates will benefit tremendously from her experience.”