4.9 % Increase in U.S. Advertising Spending for 2006 – Spanish + 12.9%.

Total U.S. advertising spending is expected to increase 4.9 percent in 2006 to $150.3 billion, according to the full-year forecast released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. This is a downward revision from the company’s prior forecast of 5.4 percent growth issued in January.

The first half of 2006 is projected to register a 4.5 percent gain while the second half of the year is expected to advance by 5.3 percent, led by robust levels of political advertising.

“Although our revised forecast is downward, total advertising spending is still on track to achieve respectable, moderate gains during 2006. Performance will be sharply delineated along sector lines with Internet, Spanish Language Media and most forms of television registering above average growth rates while radio and print media lag behind,” said Steven J. Fredericks, President and Chief Executive Officer, TNS Media Intelligence.

Source: TNS Media Intelligence

e) = Estimate (a) = actual
1 Defined as all TNS MI measured media, including: Network TV; Spot TV; Cable TV; Syndication TV; Hispanic Network TV; Consumer Magazines; Sunday Magazines; Local Magazines; Hispanic Magazines; Business-to-Business Magazines; Local Newspapers; National Newspapers; Hispanic Newspapers; Network Radio; National Spot Radio; Local Radio; Internet; Outdoor; and FSI’s.

Source: TNS Media Intelligence

1. Internet estimates include display advertising only
2. Spanish Language Media includes Hispanic Network and Cable TV; Hispanic Spot TV; Hispanic Magazines; and Hispanic Newspapers
3. Radio includes Network Radio; National Spot Radio; and Local Radio
4. Newspapers includes Local Newspapers and National Newspapers