LG Electronics consolidates brand at BrandBuzz.
May 14, 2006
LG Electronics announced that WPP’s BrandBuzz has been selected as its North American advertising
agency of record.
In this newly expanded role encompassing the United States, Mexico and Canada, BrandBuzz New York (in cooperation with its sister agency Y&R Mexico) will be responsible for all print and broadcast advertising. BrandBuzz had been agency of record for LG Electronics in the U.S., and its selection for the consolidated North American advertising account followed a comprehensive, three-month ad agency evaluation process.
