2 men & a Truck ‘Move’ by Cartel Group.

The Cartel Group announced its selection as the emerging markets efforts agency for TWO MEN AND A TRUCK.

The moving company’s decision came after a search to identify an agency to develop a strategy for working with emerging minority markets. This includes franchises, frontline employees and customers.

“TWO MEN AND A TRUCK® was built on strong core values and high expectations for customer service,” said founder and CEO Mary Ellen Sheets. “As we grow, it is our goal to create a diverse pool of franchisees, employees, customers, and suppliers. We begin this process by partnering with The Cartel Group knowing that they can provide the same level of service to us as we do to our customers,” she added.

Working with the moving company franchise, the San Antonio-based agency will handle all franchise development, advertising, marketing, media services, public relations consulting, promotions and event marketing, as well as research and planning for their emerging markets efforts. Their initial program will be focused in Texas and California.

“We are thrilled to have the opportunity to work with this highly successful female-owned company that is furthering its efforts to support minority owned businesses,” said Jesus Ramirez, Brand Framer and co-founder at The Cartel Group. “Two Men and a Truck® is an incredible organization with a true commitment to customer service. We’re looking forward to helping them grow their franchise base.”