Katz Radio Group & HipCricket announce sales partnership.

Katz Radio Group and HipCricket Inc. announce an agreement whereby HipCricket will provide wireless marketing expertise and solutions for the Katz Radio Group. This partnership will allow for Katz Radio Group to provide their client radio stations with wireless marketing opportunities including the ability to deliver electronic media to mobile phone audiences.

According to Katz Radio Group President, Steve Shaw, “This is an exciting opportunity for us to offer the very latest mobile marketing technology to our clients and customers. We can now enable our radio clients to become fully interactive with listeners while advertisers will benefit from a new media channel for marketing and cross channel promotion. HipCricket’s expertise as a leading wireless marketing provider coupled with their knowledge of the radio industry made them the best choice for us.”