Perez – Media Director @ cruz/kravetz:IDEAS.

cruz/kravetz:IDEAS announced the promotion of Susan Pérez to Media Director. Effective immediately, Susan will oversee the media department’s entire slate of planning and buying initiatives for all national and regional agency clients.

“Susan’s got great strategic wits about her,” said agency founder and CEO, Carl Kravetz. “She is ideal for this position and we anticipate her continued expansion of our strategic and media capabilities.”

Susan joined cruz/kravetz:IDEAS in 2004 as Media Buyer for the H&R Block, Denny’s, and El Pollo Loco accounts. She was later promoted to Media Services Manager. As Media Director, she will supervise all buying and planning for the agency’s expanding client profile that now includes Wellpoint, its subsidiaries, and IDT Financial, among others.

”I’m thrilled with the opportunity to lead all strategic media initiatives for our clients and look forward to significantly expanding our company’s profile,” said Pérez.

Prior to joining cruz/kravetz:IDEAS, Ms. Pérez was Senior Media Buyer with Walker Advertising in San Pedro, CA. She began her advertising career in 1997, working at Grey Worldwide as Media Buyer. Her past clients include The California State Lottery, The California Department of Consumer Affairs, 24-Hour Fitness, Park Place Hotels, Southern California Edison and The Automobile Club of Southern California.