Interep’s Azteca America Spot Television Sales signs on KYAV-TV in Palm Springs.

Interep announced that its Hispanic television rep firm – Azteca America Spot Television Sales – has added KYAV-TV, Channel 19, Azteca America’s Palm Springs affiliate, to its client base.

Bob Turner, President of Azteca America Spot Television Sales, said, “KYAV-TV is another exceptional property that has decided to join our growing roster of Azteca America affiliates. We welcome the KYAV-TV team aboard, and look forward to working together to secure national media dollars for their station.”

Bill Evans, VP, General Manager, said, “Entering a partnership with Azteca America Spot Television Sales makes perfect sense for our station. Having a firm dedicated to the marketing of the Azteca America television affiliates will not only increase revenue for our station, but will also help raise the profile of the entire network.”

Jonas Udcoff, General Sales Manager, added, “As part of the Azteca America Spot Television Sales client base, we are increasing the opportunity for our station to benefit from Hispanic-targeted media dollars placed by national marketers across the country. I look forward to working closely with Bob and his team to expand our sales effort and tap into this important revenue source.”